Sitografia – Capitolo 13
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- Vargo, S L and Lusch, R F (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68 (January) 1-17
Vargo, S L and Lusch, R F (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68 (January) 1-17Useful Journals
- Journal of Service Research
Peer reviewed journal on service research
- Journal of Vacation Marketing
Peer-reviewed journal that focuses on topics relating to the marketing of destinations and businesses/organizations involved in the wider tourism, hospitality and events industries.
- Industrial Marketing Management
A journal publishing theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.
- Journal of Marketing
Peer reviewed journal that focuses on substantive issues in marketing and marketing management.